Incorporating customer input into innovation doesn’t have to be painful – in fact, it can be incredibly rewarding. Customer knowledge and empathy are the essence of the design thinking and lean startup models. Join us to find out about practical tools and activities you can use WITH your customers when getting started with innovation to make sure that you’re developing products that meet real needs.
Customer insights are more than just a great basis for innovation. Those same insights can help you communicate and get support for your new product ideas. This session will help you prepare for validated idea generation for innovation with a solid system and plan that will increase your likelihood of success.
What you will learn:
In this online course you will learn a step-by-step design thinking approach to innovating with your customer. This will include:
- Ways to use customer insights to identify opportunities for innovation and new product development
- Online tools and techniques useful for important steps in the innovation process, including your efforts to clarify your direction and get support for your recommendations
- Examples of how this approach works that you can experience and draw from for your own new product development process
Who should participate:
This course will be relevant to individuals who are charged with ideating and developing new products, particularly those in smaller teams with fewer resources. This will also be relevant to their immediate team members, including those in marketing research/insights functions.
Darin Eich, Ph.D. is an innovation training workshop designer, design thinking training facilitator, keynote speaker & the founder of InnovationLearning.org. His speciality is designing and facilitating high-impact innovative leadership programs. He is also the author of
Innovation Step-by-Step: How to Create & Develop Ideas for your Challenge and Root Down & Branch Out: Best Practices for Leadership Development Programs.
Darin's passion involves helping people to become themselves, find and live their strengths, and become more creative, innovative and successful leaders. Darin is a conference keynote speaker and helps institutions develop leadership programs & retreats. He also facilitates professional brainstorming and innovation sessions for large organizations.
A variety of organizations listed below have utilized Darin's innovative facilitation, consulting, keynotes & workshops, and leadership development programs for training and innovation. Our programs and expertise have also been featured in various media publications.