Naming Workshop Online Course
Use a process to generate and select a great name to define your idea, product, service, brand, initiative, or organization
Online Naming Workshop
Follow along with this online course to generate names or an identity for something important to you.
We use an innovative framework of design thinking to move step-by-step through a naming process. This framework begins with inspiration and empathy, moves to a brainstorming session, and focuses with testing out the top name concepts with those we are designing the name for and with. The new name result could be invented words or word combinations and even visuals.
This course demonstrates a naming process at every step along the way though letting you watch and follow along with a real naming workshop that helped a fast growing organization generate ideas for and select their identity. Apply your own naming/branding/identity challenge as you follow along. Engage others to contribute to your process to help you create and select.
Program Curriculum
Your Instructor
Darin Eich, Ph.D. designs and facilitates innovation workshops and design thinking training for organizations, universities, and leadership teams. He is the founder of InnovationTraining.org and has designed programs for 100+ organizations. He also leads facilitation training and gives interactive keynotes where audiences take part instead of just listening. He is the author of The Design Thinking Mindset, Innovation Step-by-Step, and Root Down & Branch Out.
Darin's passion involves helping people to become themselves, find and live their strengths, and become more creative, innovative and successful leaders. He also helps institutions develop leadership programs and retreats, and he shares new tools and ideas through Innovation Learning.
A variety of organizations listed below have utilized Darin's innovative facilitation, consulting, keynotes & workshops, and leadership development programs for training and innovation. Our programs and expertise have also been featured in various media publications.
